The LimeLife by Alcone Story: Our family-owned company was founded in 1952, selling stage makeup to starlets out of a small store in New York City. We got to know some of the top artists in theater and film, bonding over our shared pride in our work.
We realized quickly that our passion for top-quality professional makeup was matched only by a drive to help people pursue passions of their own. As makeup artists began referring their clients to us to learn about favorite products, we recognized that same drive in so many others.
We’re proud of our beauty heritage, but even prouder of what it’s helped us build. Today’s LimeLife by Alcone is the evolution of that small store in the theater district, with decades more experience but all of the heart and drive.